I Will Survive

I was watching The Today Show this morning and Elizabeth Edwards appeared talking about her new book “Resilience”.  An apt title for this time and about her life.  Irrespective of the challenges life, our clients and the economy will throw at us I know each and every one of us has the ability to survive.  At this particular point in time you may feel the challenges of running a business will overwhelm you.  Don’t believe it.  There are opportunities around each and every corner.  Just keep your eyes and ears open.  Listen to the news not to find out what the Dow is doing but to hear what the world is doing.  There are all sorts of options out there.  Listen to some of the advertisements on the TV, read the paper, look to the internet for even more information.  Sign up for one of the social networking sites.  Heck, sign up for three or four.  Don’t spend all day on those sites; let them notify you when something of interest comes along.  I signed up with Writers Mafia, a group blog for writers.  All sorts of good questions and answers for those of us trying to become more professional as writers.  This sort of thing may not bring lots of money in but it will keep you abreast of what is happening.  Knowledge is power.  Now is not the time to crawl under the covers and hide your head.  Get out to some mixers in town.  Meet with other business owners.  Either go into their space, if they have one, or email and get together for a cup of coffee.  Create your own network of friends and business owners on whom you can rely.  Get together and talk about the business.  Not the lack of business but how to best create new business.  Try direct marketing.  Try advertising.  Try calling past clients.  Try writing a blog.  Try writing a newsletter.  Try standing in the middle of the street and yelling at everybody that comes by how good you are at design!!  Only kidding.  The point is not to dwell on what could be but what is.  Work the current problem.  Don’t try to figure out how you got here just work on how to get out.  That is, on how to move forward.  You will survive.  You will succeed and you will prosper.  Your might just live long, as well.